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Seven B2C Online Holiday Marketing Strategies

This holiday season is primed to be one of the best shopping seasons in the last decade. Consumers have more money to spend on holiday gifts thanks to a better economy and much of this money will be spent online. If you’re a business owner, then you should try to capture as much traffic as possible so you can reap the benefits of a great holiday extravaganza.

Here are some online marketing strategies you can use for this upcoming holiday shopping season:

#1 – Visual Marketing

shopping online
Humans are very visually oriented so showing consumers what you have to offer is more likely to stimulate their interest in your products. Two great sources of traffic for this style of marketing are Pinterest and Facebook.

Facebook enables you to connect with fans of your business whereas Pinterest allows you to share pictures of your products. If you engage your customers and encourage them to share your photos, your products could go viral and you could see a huge boost in traffic and interest in your products. Many companies are now also on Instagram.

#2 – Confidence Building

Most customers have a general idea of what they want to buy but don’t know what product is right for them. You can use this indecisiveness to your advantage by steering them to your product. How can you do this?

The easiest way to do this is to share your knowledge on message boards or Q/A websites. For example if you sell a gadget and a member of a forum is asking which brand of gadget is best, you can use your knowledge to help sway the person’s opinion so they buy your brand instead. This will then be seen by others and can start a positive snowball effect.

#3 – User Generated Content
reviewsConsumers are getting smarter nowadays so they are quick to spot out fake reviews or content generated by a business. However, there’s an easy way to get around this. Encouraging user-generated content is a great way to spread brand awareness and you can easily increase the volume of content about your brand within a short period of time.

However, the big advantage to user-generated content is that consumers find it more reliable and less biased. Therefore, you should encourage customers to post honest reviews about your product or service under verified purchases. You can do this by providing them with a future discount code as incentive.

#4 – News

Every week something goes viral and attracts the attention of millions of people around the world. This is a huge amount of potential eyes you can attract by using a viral story or trend to your advantage.

Two ways to do this are to use Google Alerts/Google Trends as well as searching for what is trending on Twitter. If you find a story breaking or something trending related to your industry, you can use the holiday newsstory’s attention to promote your business. If you use Google Alerts or Twitter Trends, you can easily find what is gaining attention in your industry.

#5 – Repurposed Content

Another thing you can do to attract attention to your business is to repurpose content from your site to share it to potential customers. For example, if you sell a gadget, you can give away a free e-book about your gadget, why it is so awesome, and how it can be useful.

Likewise, infographics are all the rage right now. Simply gather the facts about your product from your website and put it together in an infographic. The design of the infographic is vital so make sure you take your time while creating the infographic. Being clever or funny won’t hurt either.

#6 – Appeal to Emotion

shoppingHumans are naturally driven by their emotions. You should appeal to the emotions of consumers by creating urgency to early-bird shoppers and last-minute shoppers. For example, you can offer a small discount or free shipping to customers if they buy within a certain period of time.

Likewise, if you are trying to appeal to last minute shoppers, you could offer same day shipping if they order on that day so they can receive their package before Christmas or Hanukah.

The key here is to make sure that you get an emotional response out of your consumers. Make them feel like they simply must buy your product and make your customers feel like they are getting a deal by ordering now. You’ll be able to sell much more product by doing so.

#7 – Email Marketing

email holidayWhen in doubt, there’s always email marketing. Email marketing has been around forever and it will be a hot source of traffic this holiday shopping season. Whether you pay professionals to email their lists or email your own email list, email marketing is an effective, proven solution.

In email marketing, the delivery time, subject title, and body content are essential. You need to have a headline that is going to instantly attract attention or at least some curiosity as to what the email is about. Delivery time is important too. Most people aren’t checking their email at 3am. However, many people check their email first thing in the morning and during their lunch break, so it may be a good time to send out an email during this time. Tuesdays, Wednesdays and Thursdays are the best days, according to research, to send e-blasts.

Final Thoughts
No matter how you decide to market your business this holiday season, it is vital that you set a budget and stick to it. Efficiently spending money is important to your business’ success so carefully budgeting will help you smartly spend your money on marketing campaigns that are successful this holiday season.